![]() In other words, it's the "If you can't beat them, join them" kind of situation and many gamers already did. Epic chose a simple strategy: Win the game developers and publishers by giving them better conditions than they have here on Steam, and the gamers will follow.Īs it turns out, the gamers care less about principles and more about playing games, so the platform on which they play is no longer that much big of a factor for them anymore and Epic simply took advantage of it and this strategy has definitely paid off, even with timed exclusivity in place and unfortunately those who consider this timed exclusivity as evil, are in minority which is one very small among many much bigger reasons why it most likely won't change. Why was it that Epic was gaining on popularity despite the much longer existence of Steam? There are many reasons, but great offers never seen before here on Steam including free giveaways of AAA titles, something you could only dream of here on Steam is not even the main reason. ![]() For us gamers the reason may be painful, but it's certainly one easily understandable from the business perspective - we, the gamers just aren't the main source of money that would be the decisive factor. It never really was about what gamers want. $100 million - Revenue Epic generated from "Merchandise/Other" in 20.$235 million - Revenue earned by the Epic Games Store in 20.$221 million - Epic earnings from "Engine Revenue" in 20.$108 million - Epic earnings from "other games" in 20 (primarily Rocket League and Battle Breakers).98% - Proportion of Epic's total gross revenue represented by Fortnite in 20.$400 million - Revenue Epic made from Fortnite in April 2020 alone.$9.65 billion - Approximate gross revenue generated by Fortnite across 20. ![]() ![]() $2.49 billion - Total Fortnite commissions Epic paid across all platforms in 20.$451 million - Total Fortnite commissions Epic paid to Sony in 2020 alone.$246 million - Total Fortnite commissions Epic paid to Microsoft in 2020 alone.$237 million - Total Fortnite commissions Epic paid to Apple between January 2017 and October 2020.7% - Share of total Fortnite revenue generated by iOS players between March 2018 and July 2020.8.4% - Share of total Fortnite revenue generated by Switch players between March 2018 and July 2020.9.6% - Share of total Fortnite revenue generated by PC players between March 2018 and July 2020.27.5% - Share of total Fortnite revenue generated by Xbox players between March 2018 and July 2020.46.8% - Share of total Fortnite revenue generated by PlayStation players between March 2018 and July 2020.$700 million - Estimated total revenue generated by Fortnite players on iOS before the game was removed from the App Store.$1 million - Phil Schiller's estimate for how much Apple spent assisting Epic with marketing and other tasks surrounding Fortnite for iOS.92% - Estimated percentage of iOS App Store users that regularly used another device that could access digital gaming content.11.1 million - Fortnite monthly active users on iOS in December 2019.10.2% - Share of Fortnite players that played on iOS between March 2018 and July 2020.62% - Total proportion of App Store revenue generated by games.$20 billion - Total revenue Apple raised from App Store commission fees between 20.2% - Proportion of distinct iOS games that are "subscription-type apps".6% - Proportion of distinct iOS games that charge players money up front.17% - Proportion of distinct iOS games that, like Fortnite, are free to download and make money through in-app purchases (these are the games most directly affected in this case).75% - Proportion of distinct iOS games that are completely free to the end user (many make money off of in-game ads).(Unless otherwise noted, all the numbers here come from company evidence presented in court documents or testimony in the court itself.) The iOS gaming market Here's a quick run-down of some more interesting numbers presented in court highlighting the relative sizes of the iOS gaming business-and Fortnite in particular. We've already taken a deep dive into the money-losing metrics behind the Epic Games Store revealed at the trial. Further Reading Epic thinks EGS could make up 35-50% of the PC gaming market by 2024Amid all that wrangling, the case has also given the general public increased visibility into the numbers that drive Apple's and Epic's businesses.
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